DINAKARAN AND DAILY THANTHI MAKE INROADS IN MUMBAI
Come September 5, and Tamil Dailies Dinakaran and Daily Thanthi will make inroads into Mumbai. Dinakaran, the largest circulated Tamil daily in India, belongs to the Sun TV Network, while Daily Thanthi is the Tamil daily published by Malar Publications.
For both Dinakaran and Daily Thanthi, it is the third edition of the dailies outside Tamil Nadu, the other two being published from Bangalore and Pondicherry already. The Mumbai edition of both the newspapers is being targeted at urban Tamil readers belonging to SEC A and B segments.
Dinakaran, like other editions of the paper, will be an all-colour edition for Mumbai market and will be sold for Rs 2. It will be rolled out with an initial print run of 60,000 copies.
For Daily Thanthi, the Mumbai edition will see the total count going up to 15, and the new edition will be rolled out with an initial print run of 50,000 copies. From Monday to Thursday, the daily will be sold for Rs 2; on Friday, Saturday and Sunday, it will sell f